Grey Matter Diagnostic™ · Interactive Tour

See exactly what your leadership team receives.

Explore two fictitious organizations — one in crisis, one healthy with focused gaps — and walk through the score, the benchmarked gap analysis, the prioritized roadmap, and the deliverables. This is the same diagnostic your organization receives, with your own data.

Take the 2-minute tour ↓
A Sample Result

Two organizations. One diagnostic.

The Grey Matter Diagnostic doesn’t just flag what’s broken — it validates what’s strong. Switch between a struggling organization and a healthy one to see how the same instrument reads very different situations. Both organizations below are fictitious, with realistic data pre-loaded.

Both are fictitious sample organizations created to demonstrate the diagnostic — any resemblance to a real organization is coincidental.
A Feel For The Depth

Every answer is benchmarked — not a gut read.

The diagnostic asks structured questions across all four disciplines. Each answer is measured against a published sector standard, then interpreted with grey matter experience for your specific situation. A sample of what that looks like:

Financial Health
“How many months of unrestricted operating cash could you cover today, with no new revenue?”
Benchmark — Nonprofit Finance Fund: 3–6 months. Below three months, a single donor departure or unexpected expense is a cash crisis, not an inconvenience.
Fundraising & Donor Development
“Of the donors who gave last year, what percentage gave again this year?”
Benchmark — AFP/FEP: 60%+ best-in-class. The sector average is 43%. Acquiring a new donor costs 3× more than retaining one — so the gap is a revenue problem, not just a loyalty one.
Revenue Mix
“What share of total revenue comes from your single largest source?”
Threshold — 40% single-source ceiling. Organizations leaning on one source face roughly 4× the financial volatility of diversified peers during a downturn.
Marketing, Tech & Integration
“Do marketing and fundraising run from one shared plan, calendar, and donor record — or as separate departments?”
Structural standard — one integrated system. Integrated organizations consistently outperform siloed ones on acquisition cost and retention. This is the most common — and most costly — gap we see.
The full diagnostic spans dozens of questions across Financial Health, Fundraising, Marketing & Technology, and Strategic Planning — each anchored to one of six published sector standards.
What You Get

Board-ready deliverables — not a dashboard to interpret.

A set of documents your leadership team can act on the same week. The score is the start; the value is knowing exactly where to focus first.

📄

Executive One-Pager

The headlines on a single page: composite score, the most urgent gaps, and the recommended first move — built for the CEO and the board chair.

Open sample →
📊

Full Report

Every dimension scored and explained, your specific gaps with severity and impact, and a complete phased roadmap with outcomes for each step.

Open sample →
🖥️

Leadership Slide Deck

A presentation-ready version of the findings for leadership and board meetings — the score, the priorities, and the plan.

Open sample →
📈

Benchmark Workbook

A detailed workbook with every metric, benchmark comparison, gap, and an editable engagement tracker your team owns going forward.

Open sample →

Ready to see your own numbers?

Commission a diagnostic for your organization, or explore bringing the Grey Matter Diagnostic to the nonprofits you serve as a certified partner.

Commission a Diagnostic Explore Partnership →